Infinite Horizons

Ajaya is a dynamic and progressive
fashion sourcing agency founded by
Deepa Ojha and Nitin Sethi,
two visionary leaders transforming global sourcing..

With headquarters in India and operational offices in Dubai (UAE) and Portugal (EU), Ajaya delivers cutting-edge designs, premium quality, and seamless service. We specialize in connecting brands to the world’s finest manufacturers, not only in the fashion industry but also expanding into FMCG. Our solutions blend style, speed, and sustainability to meet your business needs.

Mission

Our mission is to empower fashion and FMCG brands by providing seamless access to ethically sourced, high-quality products. With a focus on innovation, transparency, and sustainability, we bridge the gap between global manufacturers and forward-thinking businesses, ensuring excellence in every product we deliver.

Vision

We envision becoming the world’s most trusted sourcing partner, driving efficiency and sustainability throughout the global supply chain. Ajaya aspires to create a world where brands can effortlessly source the finest materials, products, and craftsmanship, advancing both fashion and FMCG industries toward a more sustainable and ethical future.

What we do
best.
  • Global Sourcing for Fashion & FMCG: We provide end-to-end sourcing solutions, identifying the finest manufacturers and suppliers globally, ensuring that your products meet the highest quality standards, whether in fashion or fast-moving consumer goods (FMCG).
  • Supplier Management: Ajaya manages relationships with manufacturers and suppliers across multiple regions, ensuring compliance, ethical practices, and timely production for your supply chain needs.
  • Quality Assurance & compliance: We implement rigorous quality control processes, ensuring that all products, from garments to FMCG items, meet industry and market standards. We also ensure compliance with local and global regulations.
  • Logistics & Distribution: Ajaya ensures fast, efficient, and reliable logistics solutions tailored to the specific needs of both the fashion and FMCG sectors. Our team manages global distribution channels to streamline your supply chain and deliver products to market on time.
  • Supplier Management: Ajaya manages relationships with manufacturers and suppliers across multiple regions, ensuring compliance, ethical practices, and timely production for your supply chain needs.
  • Trend Analysis & Product Development (Fashion): For fashion brands, we offer design and product development services, keeping you ahead of emerging trends. Our team works closely with manufacturers to bring innovative, stylish collections to life.
  • Supplier Management: Ajaya manages relationships with manufacturers and suppliers across multiple regions, ensuring compliance, ethical practices, and timely production for your supply chain needs.
  • Sustainability Consulting: We guide brands in adopting eco-friendly materials, ethical sourcing practices, and sustainability-driven strategies to align their products with the growing demand for responsible consumption in both industries.
  • Supply Chain Transparency: Ajaya provides complete transparency and visibility across the supply chain, giving you real-time insights into production stages, supplier management, and delivery timelines.
    • Our Clients

    At our core, we partner with a diverse array of fashion brands, ranging from dynamic emerging labels to renowned global players. Our client portfolio reflects our industry expertise and the trust placed in us by top-tier names. With an unwavering commitment to quality and innovation, we provide tailored solutions that help our clients set trends, scale effectively, and stay ahead in a rapidly evolving market. Our capabilities and collaborative approach position us as a trusted partner for industry leaders shaping the future of fashion.


    Our Markets

    Italy

    France

    Spain

    Portugal

    The
    Two
    strong.

    Ajaya was founded by Deepa Ojha and Nitin Sethi, who bring a wealth of experience and passion for sourcing, supply chain management, and sustainability. Together, they have shaped Ajaya into a global leader in fashion and FMCG sourcing, providing innovative, reliable, and future-proof solutions to brands worldwide.

    Nitin Sethi

    CEO and Founder Nitin expertise in European fashion trends ensures our clients receive the latest in high-end fashion.

    Deepa Ojha

    CEO and Founder Deepa brings 35+ years of experience in the global fashion sourcing industry.

    Why Choose Us?
    Global Network:
    Our sourcing network spans the world’s most reputable manufacturers and suppliers, allowing your brand to access the highest-quality products.
    Tailored Solutions:
    Our sourcing strategies are customized to your brand's needs, whether you're seeking the latest fashion trends, specific FMCG products, or specialized services.
    Uncompromising Quality:
    We maintain the highest standards in every aspect of our sourcing, supply chain, and production processes, ensuring that your products stand out in the market.
    Sustainability & Ethics:
    We are committed to ethical sourcing and sustainability, promoting eco-friendly solutions and fair labor practices throughout both the fashion and FMCG supply chains.
    Fast & Efficient:
    Leveraging strong supplier relationships and industry expertise, we ensure timely deliveries without sacrificing quality—essential for both fast-paced fashion and FMCG markets.
    Transparency & Trust:
    We offer clear communication and full visibility across the entire supply chain, giving you confidence and control from production to delivery.
    Get in
    touch.

    Email

    Phone